Once you have used an extravagant train station as a backdrop for the parade of fall, Louis Vuitton entered the locomotive and used it as a backdrop for your next campaign, being in the moment to dispatch it to Shanghai where there will be a gala next month.
According to Marc Jacobs, artistic director of French house, "we wanted to continue the journey that started with the parade," adding that the idea was to evoke "the glamor of travel and romance to go somewhere."
The Steven Meisel, photographer well known in the fashion sphere, the role fell to photograph ten and four female mannequins luggage lockers in the reconstructed interior of Louis Vuitton Express, recreated in a studio in New York. This is the first time, exactly the same environment is evoked by the mark again after oshow presentation of the collections in Paris.
While the beautiful images do not get to magazines around the world, something that only happens in August, in louisvuittonexpress.com site, created especially for the occasion, you can follow, from July 5, the journey from Paris. Towards the famous Bund (one of the most popular tourist destinations in Shanghai) where the parade will take place, the mannequins will land in the middle of the fall collection and encircle the train, as happened in the French capital.